
Missing the Fun In Detroit
Tuesday, January 20th, 2009
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Detroit is not having any fun.
Well, maybe somebody is, the repo men living in Redford or the lawyers in Bloomfield Hills, but least viewed from the 2009 North American International Auto Show, there was a distinct lack of fun this year.
Blame the economy, blame the Big Three [Toyota, VW and GM? Those are the actual Big 3, in case anyone cares] blame the Mayor, blame Csaba Cere. Regardless, I’ve been to funerals that had more emotional and spiritual uplift to them. Airliners stuck for hours on the tarmac have contained more smiles. If I needed a poster visually defining the phrase “goin’ through the motions”, a panoramic photograph of NAIAS ’09 would suffice.
I was excited about the show. I always am. I go every year, and as much fun as the cars are, [and to me they are, down to the very least subcompact] the atmosphere is as at least as exciting. The huge, elaborate sets in the vast space that is Cobo Hall, the thousands of people who pour in, especially on opening day, that is the day to go, where there are so many people in the narrow isles and alleys between the cars that it’s almost claustrophobic. I rely of a very wide angle lens to get any pictures of the cars at all, were I to back away any farther, I’d get nothing but pictures of people with something shiny in the background. Assuming you can even get that far away. Despite the size of the venue, the cars are chockablock, every model, often in multiple trim packages, vying for space with the turntables and the mechanical and electronic razzmatazz that make the concept cars look so compelling, even when they’re just painted blocks of sculpted foam.
This year, not so much. The sets were not elaborate. No walls of ice, holographic projections, waterfalls, and an embarassingly small number of LED video walls. The number of cars present were also fewer, far fewer. And I’d estimate that roughly 40% of the opening day crowd was missing. I could stand 20 feet from a concept car on a raised turntable, [it was a rather mild looking Chrysler concept sedan, but still] and take a picture with essentially no people in it—except for the far background. There was a slightly grim atmosphere to the event, among the people that did show up there was a undercurrent of it being a mandatory attendance, like some form of May Day festival in a communist country. Even the spokesmodels had a certain level of forced enthusiasm to them, at least, more so than in previous years. Not enough people to interact with, perhaps, they lacked the crowd’s energy to reach critical levels of perkiness. The only exception to this were the spokespeople at the Chinese car stands, who seemed largely indifferent to the presence of any autoshow goers whatsoever.
The only real enthusiasm I saw was with the engineering students at their Formula SAE [Formula Student] stands on the lower level. The attendees could catch that enthusiasm if there were a few more of them. The models could catch that subsequent enthusiasm, and perhaps, with some enthusiastically-generated sales, the manufacturers could catch it, too.
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Detroit is not having any fun.
Well, maybe somebody is, the repo men living in Redford or the lawyers in Bloomfield Hills, but least viewed from the 2009 North American International Auto Show, there was a distinct lack of fun this year.
Blame the economy, blame the Big Three [Toyota, VW and GM? Those are the actual Big 3, in case anyone cares] blame the Mayor, blame Csaba Cere. Regardless, I’ve been to funerals that had more emotional and spiritual uplift to them. Airliners stuck for hours on the tarmac have contained more smiles. If I needed a poster visually defining the phrase “goin’ through the motions”, a panoramic photograph of NAIAS ’09 would suffice.
I was excited about the show. I always am. I go every year, and as much fun as the cars are, [and to me they are, down to the very least subcompact] the atmosphere is as at least as exciting. The huge, elaborate sets in the vast space that is Cobo Hall, the thousands of people who pour in, especially on opening day, that is the day to go, where there are so many people in the narrow isles and alleys between the cars that it’s almost claustrophobic. I rely of a very wide angle lens to get any pictures of the cars at all, were I to back away any farther, I’d get nothing but pictures of people with something shiny in the background. Assuming you can even get that far away. Despite the size of the venue, the cars are chockablock, every model, often in multiple trim packages, vying for space with the turntables and the mechanical and electronic razzmatazz that make the concept cars look so compelling, even when they’re just painted blocks of sculpted foam.
This year, not so much. The sets were not elaborate. No walls of ice, holographic projections, waterfalls, and an embarassingly small number of LED video walls. The number of cars present were also fewer, far fewer. And I’d estimate that roughly 40% of the opening day crowd was missing. I could stand 20 feet from a concept car on a raised turntable, [it was a rather mild looking Chrysler concept sedan, but still] and take a picture with essentially no people in it—except for the far background. There was a slightly grim atmosphere to the event, among the people that did show up there was a undercurrent of it being a mandatory attendance, like some form of May Day festival in a communist country. Even the spokesmodels had a certain level of forced enthusiasm to them, at least, more so than in previous years. Not enough people to interact with, perhaps, they lacked the crowd’s energy to reach critical levels of perkiness. The only exception to this were the spokespeople at the Chinese car stands, who seemed largely indifferent to the presence of any autoshow goers whatsoever.
The only real enthusiasm I saw was with the engineering students at their Formula SAE [Formula Student] stands on the lower level. The attendees could catch that enthusiasm if there were a few more of them. The models could catch that subsequent enthusiasm, and perhaps, with some enthusiastically-generated sales, the manufacturers could catch it, too.
